TURTLE FUR

In the winter of 2024, Turtle Fur unveiled a refreshed brand look while also launching its new platform, “Step Outside Your Shell,” designed to celebrate people embracing the unknown. Partnering with Okaybro, we helped their team develop and launch a campaign built around personal stories, supported by a visual brand kit that guided everything from social content to custom landing pages. The initiative included a major product giveaway encouraging audiences to share how they stepped outside their own shells, helping Turtle Fur connect with a broader range of outdoor enthusiasts, from core adventurers to more casual participants, while reinforcing its reputation as a trusted name in the outdoor lifestyle space.

My Roles: Concepting - Design Direction - Production Design

Director: Giovanni Reda
DP: Nikolaus Popp
Executive Producer: Kesshann Cortez
Creative Direction: Dave Taylor
Turtle Fur Senior Designer: Annamarie Gavin